Born in a farming family Srirajesh is a multi-faceted person. Despite having attained a degree in medical discipline, he chose media as his profession. Before setting out his own media venture, he worked with a number of leading print and digital media organizations where he focused on agricultural and rural issuesamong others. Perhaps it is the agriculturist family in the background that kept him deeply attached to the agricultural and rural issues.
He firmly believes that the country cannot experience surround development without re-embracing the agriculture, though in a modern and advanced manner. He says that it is time when agriculture needs impetus in the form of innovations, scientific approach, job-orientation, investments and of course newer marketing techniques. This is what prompted him to set up Rev Green Plus Pvt. Ltd.The start-up is geared to bring about a revolution in agriculture by making the farmers work according to the needs of the international markets.